Pricing benchmarks
How much should a coach charge?
Setting a price is one of the hardest parts of running a coaching business. These pages explain how to price each kind of offer — and, where enough real payments exist, show a live benchmark band so you can sanity-check your number against the market without exposing any individual coach. (Looking for what CheckMargin itself costs? That's on the plans page.)
- How much should you charge for 1:1 coaching? How to price one-on-one coaching: the method coaches use to set a rate from their take-home goal, what justifies a premium, and how to package it so the number holds.
- How much should you charge for group coaching? How to price group coaching: per-seat economics, why a group seat costs less than 1:1 but earns more per hour, and how to set the number without undercutting your private work.
- How much should you charge for an online course? How to price a coaching course: pricing on outcome and depth rather than hours of video, why platform cuts change the maths, and how launch vs evergreen pricing differ.
- How much should you charge for a digital product? How to price a coaching digital product — template, plan, ebook, or app — on value not page count, why fixed fees dominate low-ticket margin, and how it ladders into your offers.
Or run a real payment through the take-home calculator to see what a given price actually leaves you.