Pricing benchmark
How much should you charge for group coaching?
Group coaching is where many coaches first break the time-for-money ceiling: one session, many clients, far more income per hour delivered. The trade-off is that each seat costs the client less than private coaching, so the price has to be set per seat with the room size in mind. The band on this page reflects real group-coaching payments processed through CheckMargin once enough exist to show.
Price per seat, plan around the room
A group seat is worth less to the individual than 1:1 — they're sharing your attention — so the per-person price sits below your private rate. But your income per delivered hour can be several times higher, because one session is paid for by everyone in the room. Set the seat price first, then your revenue is simply the seat price times the number of seats you fill. That makes fill rate the number that actually drives your income: a slightly lower price that fills the room can beat a premium price that half-fills it.
Protect your 1:1 rate
Price the group low enough to be an obvious-value alternative to private coaching, but not so low that it cannibalises it. A healthy spread keeps both offers viable: the group is the accessible, community-driven option; 1:1 is the premium, high-access option for those who want your full attention. If the group seat creeps too close to your private rate, you'll pull clients down from 1:1 and lose income on your highest-value work.
Account for the real cost of a cohort
Group delivery isn't free of overhead. Factor in per-client tool costs (each member may still need app access or tracking), the unpaid hours of running a community and answering questions between sessions, and processing fees on every payment — which bite harder when you bill monthly in smaller amounts than as one upfront cohort fee. Run a real seat payment through the take-home calculator so the per-seat price you advertise still clears your margin after all of it.
Frequently asked questions
Why does a group seat cost less than 1:1 coaching?
Because each client shares your attention rather than getting it exclusively, so the seat is worth less to the individual. Your income per hour is still higher, because one session is paid for by everyone in the room — fill rate, not per-seat price, is what drives your revenue.
Will group coaching undercut my private clients?
Only if you price it too close to your 1:1 rate. Keep a clear spread — group as the accessible, community option and 1:1 as the premium, high-access option — so each offer attracts a different buyer instead of pulling clients down from your highest-value work.